Through exhibitions and trade fairs, businesses will have the opportunity to learn, access, and innovate new technologies, thereby enhancing their long-term competitiveness. Concurrently, this will encourage Vietnamese enterprises to participate in global production, supply, and distribution chains, fostering strategic partnerships between Vietnamese manufacturing and exporting businesses and foreign distribution networks, encompassing both traditional export channels and e-commerce. This event is guaranteed to serve as a bridge and catalyst for regional connectivity and economic development in the Southeast, Southwest, and South Central Coast regions.